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Focus on companies that can reinvent themselves: Cramer

It is a very rare occasion when Jim Cramer's breath is taken away by the beauty of a conference call. But in his opinion, a star was born last week, and most people didn't even notice.

That star was Alcoa, and the new vision that CEO Klaus Kleinfeld shared on his eloquent conference call when it reported last Wednesday. Unfortunately, after the conference call, the long-term positives were ignored and the short-term negatives were under the spotlight.

"I want to use Alcoa as an example of just how difficult it can be for this market to process true accomplishments and focus on what will matter in six months, rather than what the snapshot looks like right now," the "Mad Money" host said.

Ever since Kleinfeld took over Alcoa in 2008, he has been working furiously to reinvent the company. Back then, it had a reputation of being a high-priced producer of aluminum with very little value-added product. Cramer compared it to how a copper company is thought of now—just a hostage to global economic growth.

Cramer used to consider this stock the quintessential uninvestable stock. When Kleinfeld set out to win over portfolio managers around the world, he had two problems on his hands.

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First was that Cramer believes that Alcoa was actually much more of a troubled company when he took it over, with higher cost production and lower value-added than most knew about.

The second issue was that global growth had hit a wall during the Great Recession and even though the U.S. recovered, China and Europe still struggled. In Europe, where it can be hard to fire people, Alcoa was knee deep in high costs and inefficient production. Meanwhile, China was fixated on putting people to work at any cost, including pollution. It was eager to use its own state-run facilities and didn't need Alcoa.

Since then, Alcoa has managed to pull off a miraculous recovery. Kleinfeld chose to close the old, expensive facilities to improve costs. He then acquired three different companies to position the company to the aerospace business, rather than to the pace of global growth.

Additionally, the company has found new inventions for the use of aluminum. For instance, the skin of a Samsung Galaxy phone is now made of aluminum. Or how about truck wheels that are stronger and use less gasoline?

All of these innovations and changes occurred before the close of its most recent acquisition of RTI International Metals.

It now looks like Alcoa will become the 3M of metals, as this acquisition will allow it to take on a whole new host of products that didn't exist before Kleinfeld took over.

So, why is Alcoa stock down 13 percent for the year?

Cramer suspects it is because the old legacy business has been hurt by the fall in value of all commodities. Another reason is that the new acquisitions and businesses are just getting started, in terms of having an impact on the bottom line.

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According to the "Mad Money" host, it will be another six months before people begin to see the new Alcoa.

"Most don't know about the new Alcoa until it gets this next quarter under its belt. But others, big money, will anticipate the move and accumulate the stock slowly underneath current prices."

Cramer thinks investors should join the big boys, and get in with half a position and then wait. Patience pays off, and just wait and see what happens in the next quarter when Alcoa's star shines bright.

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