Any average millionaire can buy the Omega Seamaster 300 worn by Daniel Craig in the new James Bond movie, "Spectre."
But only a multimillionaire or billionaire can afford the original Aston Martin DB5 used in "Goldfinger," valued at a minimum $5 million.
Memorabilia and super toys based on the Bond franchise have become increasingly popular with today's rich, many of whom grew up watching the movies.
While many of the spy's accessories — from his martinis and suits to his watches and sunglasses — are affordable, billionaires have the money to fund much bigger Bond fantasies.
Take Elon Musk. When he was a kid, the billionaire Tesla chief watched "The Spy Who Loved Me," the 1977 flick starring Roger Moore as James Bond. Musk has said he was amazed by the Lotus Espirit sports car that turned into a submarine.