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Coca-Cola rolls out Hi-C Ecto Cooler

HiC “Ecto-cooler”
Source: Amazon

Coca-Cola has once again delved into the '90s archives to bring back a nostalgic favorite.

Seven months ahead of the release of the new "Ghostbusters" film, Coca-Cola could be rolling out an old favorite: Hi-C Ecto Cooler.

The company filed a trademark patent in September for the orange-tangerine flavored drink, which was approved in November.

Ecto Cooler, colored green in honor of Slimer from the first "Ghostbuster" film, debuted in 1987 in partnership with the franchise's cartoon series. The beverage lasted long after the 1991 cancellation of the show and was available until 2001 before being renamed "Shoutin' Orange Green."

Ultimately, the drink left shelves in 2007 after being renamed again. However, fans of the beverage resurrected Ecto Cooler with their own recipe in 2011.

This isn't the first time that Coca-Cola has gone into their beverage archives and brought back a fan favorite. In September the company brought back Surge, a popular citrus-flavored soda.

Competitor Pepsi has also doubled-down on the nostalgia market. The company released Pepsi Perfect in October in honor of "Back the the Future" Day.