Even "Star Wars" director J.J. Abrams was surprised by the lack of Daisy Ridley's Rey in the company's line.
"I wish I had more details about merchandising and the schedule," Abram's told Entertainment Weekly. "I will say that it seems preposterous and wrong that the main character of the movie is not well represented in what is clearly a huge piece of the 'Star Wars' world in terms of merchandising ... it doesn't quite make sense why she wouldn't be there. She's somewhat important in the story."
Hasbro has begun releasing phase two of its "Star Wars" line, which includes 6-inch and 12-inch Rey figures (lightsaber included) and a full-sized Rey lightsaber toy.
Rey isn't the only addition to this wave of new toys. Hasbro also withheld unmasked Kylo Ren figures to avoid spoiling the film, the company said. Those figures are slated to hit shelves soon.
Disney, which acquired Lucasfilm for $4 billion in 2012, created a "Star Wars" apparel line in addition to its toy merchandise, which includes dresses, athleticwear, purses and other accessories designed specifically for women.
"We were all looking at this situation and saying, 'no, with 'Star Wars' we have to change this,'" said Kathleen Kennedy, president of Lucasfilm, at the Fortune Most Powerful Women Summit. "We have to make sure that we create products that are ... appealing to both boys and girls."