Investors largely expected the FOMC to cut rates by a quarter point.The Fedread more
The lack of clarity surrounding the U.S.-China trade war is what's really hitting global growth, says ex- Deputy Treasury Secretary Sarah Bloom Raskin.World Economyread more
China's economy has long relied on factors such high levels of investments and an expanding labor force for growth. Those growth drivers are running out of steam.China Economyread more
India could benefit from the fallout in the U.S.-China trade war, experts told CNBC — but much-needed reforms on land and labor could prove to be a challenge for companies...Asia Economyread more
New crash tests show the Tesla Model 3 and the Audi e-tron, are among the safest models out on the road. The results bolster the theory electric vehicles may be better...Autosread more
U.S. consumers and growth in sectors such as technology have offset declines in other American industries, says Tom Finke, chairman and CEO of investment management firm...US Economyread more
The FAA administrator's comments come on the eve of his visit to Boeing facilities outside Seattle. While there, he's scheduled to meet with Boeing executives and be briefed...Airlinesread more
Last weekend's attacks on oil facilities — and the spike in crude prices that followed — should show that the world needs to stop relying on oil, says Helen Clark.Energyread more
The photo depicts Canadian leader Justin Trudeau wearing a turban and robe, with dark makeup on his hands, face and neck. Liberal Party spokesman confirms the photo is of...Electionsread more
As the Fed was meeting to consider cutting interest rates, it lost control of the very benchmark rate that it manages.Market Insiderread more
CBS, CNN and other major media companies are starting to pull e-cigarette advertising off their airways, as the death toll from a mysterious vaping-related illness continues...Health and Scienceread more
Public sentiment on Starbucks plunged after the company revamped its loyalty program, suggesting the coffee chain may have an uphill battle with its most frequent customers.
The company's "buzz" score — a measure of positive or negative sentiment around a brand — dropped from 60 to 29 in just eight days, according to YouGov BrandIndex. (Scores range from -100 to 100 and are gathered from people who have made Starbucks purchases in the last 30 days.)
Prior to the dip, Starbucks' scores had been trending near their highest levels in the recent past.
"While we cannot speak to the leading methodology of the survey, I can confirm that we have seen an increase in new member acquisition since we announced the updates to our Starbucks loyalty program last week," a Starbucks spokeswoman told CNBC.
"Buzz is a very objective measure of what have you heard and do you think of that as being positive or negative," Ted Marzilli, CEO of BrandIndex, told CNBC. "Consideration is is that going to potentially impede your willingness to go back and repurchase from that brand. We are seeing a more modest trend there, but a negative trend nonetheless."
On Feb. 24, some 80 percent of Starbucks customers said that they would consider making their next purchase at the coffee shop. That figure has fallen to 71 percent since the company tightened its rewards program, giving points to coffee drinkers for every dollar spent instead of redeemable points for every purchase.
"What we may be seeing is just a little bit of a disconnect between what Starbucks thinks the new program is about and what customers, in general, are perceiving of the new program," Marzilli said, explaining that many airline companies have updated rewards programs to benefit those that spend more money instead of those that spend more frequently.
Those that spend frequently, but pay less per purchase, are likely to balk at the new rewards program, while customers who tend to spend more per purchase will appreciate the switch.
"I'll tell you that this is a little bit concerning for Starbucks," Marzilli added, "but maybe they are hitting the right subset of customers and improving their perception of the brand."