AOL is hoping it can cash in on the social-media-photo-editing craze by launching a new app called Switch.
AOL will announce at VidCon in Anaheim, Calif., on Thursday that Kanvas, the company's photo and video-editing platform, will be launching Switch. The new app will combine Kanvas' existing capabilities with the ability to change your face with 3-D avatars ad other content, makeup and masks. It can operate in three modes: photo, video and burst, six consecutive photos that are looped together forward and backward.
"For millennials, the amount of time they spend with media is about creating content as much as consuming content," said Dave McDowell, general manager of the AOL Membership Group. "It's a platform for creators with the best set of creative tools, and the ability to share those creations anywhere on the internet."
Kanvas Labs was acquired by AOL in 2015. It has 3.5 million users as of April, the last time numbers were disclosed. To add the newest Switch features, AOL acquired facial-recognition company Nito and integrated its technology into Kanvas' capabilities.