The U.S. will likely emerge the winner in a "cold currency war" that is heating up, an expert said.Currenciesread more
These box office numbers do not include the cost of production or marketing costs. They also don't count the billions in merchandising that Disney has made over the last...Entertainmentread more
Tariffs are the only instrument left for addressing China's systematic and excessive surpluses on its U.S. trades, writes Michael Ivanovitch.US Economyread more
In its latest attempt to build market credibility, China on Monday launched the Science and Technology Innovation Board, or "STAR Market," on which 25 companies were listed.China Economyread more
When Cathy Hsu and Tony Hsieh wanted to build an English language app for Chinese children, they decided to follow Facebook and Google's lead.Start-upsread more
Stocks in Asia traded lower on Monday afternoon, as a Nasdaq-style technology board on the Shanghai Stock Exchange marked its debut.Asia Marketsread more
Instagram began tests that hide "like" counts on posts. That means influencers who market products on Instagram will have to rely on different metrics to show success.Technologyread more
Peter Neupert worked for Microsoft and Amazon-backed Drugstore.com, where he got to know Jeff Bezos. He now advises start-ups.Technologyread more
The firing of the tear gas was the latest confrontation between police and protesters who have taken to the streets for over a month to fight a proposed extradition bill and...China Politicsread more
Last week shows that oil prices are not the indicator for Middle East tensions they once were, and worries about global demand and growing U.S. production has changed that...Market Insiderread more
Facebook Vice President David Marcus is the face of the company's Libra digital currency, but the original driving force was a 26-year-old female corporate-development...Technologyread more
Burger King is at it again, this time with a Tex-Mex twist.
The burger chain known for its seemingly off-brand menu items — Chicken Fries, Chicken Rings, Mac N' Cheetos — is bringing another quirky product to the table: the Whopperrito.
The burger-burrito mashup utilizes the same signature beef patty from the chain's Whopper burger, but with some added seasoning. The meat is topped with tomatoes, lettuce, onions and pickles as well as a queso sauce, and is wrapped in a flour tortilla.
"We're infusing classic American fare with Tex-Mex flare," Alex Macedo, president of Burger King North America, said in a statement. "The Whopperrito is a new interpretation of the Tex-Mex trend in a way that only Burger King restaurants could imagine."
The Whopperrito made its debut in select restaurants in Pennsylvania, Ohio and Texas as part of regional tests. It will be rolled out nationwide on Aug.15 and sell for about $2.99.
Macedo noted in June that the company's Mac N' Cheetos, mac n' cheese bites coated in crispy Cheetos dust, would be the chain's only product launch for the summer. However, lackluster same-store sales for the chain could have prompted Burger King execs to change their tune.
Restaurant Brands International, which owns both Burger King and Tim Hortons, saw same-store sales for the burger chain grow 0.6 percent during the second quarter, lower than analyst expectations of 2.2 percent.
Burger King said it planned to alter its marketing strategy to offer fewer, but "more impactful" product launches.
But new products remain a key way to drive customers into restaurants, especially when restaurants are seeing weak traffic.
"Overall, Restaurant Brands continues to make progress; but with spend tightening and competition intensifying, it now needs to up the pace of innovation if it is to grow further," Neil Saunders, CEO of Conlumino, said earlier this month.