CoverGirl has hired its first male spokesperson, social media influencer James Charles.
Charles will be the first CoverBoy in the company's 58-year history, according to a release. The partnership, which began on Tuesday, was announced on fellow CoverGirl and musician Katy Perry's Instagram account. He will appear in TV, print, social and public relations events for the company, starting next month with the launch of CoverGirl So Lashy! by blastPRO Mascara.