On a recent visit to one of their clients, a large tech company, Progyny CEO David Schlanger spotted a whiteboard in the health-care manager's office. On it was a running count of how many babies had been born to employees of that company using Progyny's services. The number was about 50. The health-care manager didn't put that there for his benefit, Schlanger said — it's just something that was important to the client.
That's what Progyny aims to do nationwide — provide fertility benefits for employees of large companies. And that means helping women have more babies with the best possible outcomes.
"Our business model is dependent upon providing value to employers. And cost is only one element of value. The other, more important element is the outcome. We are much more focused on the experience our providers provide to our patients and the outcomes they create," Schlanger told CNBC.