Child development experts and advocates are urging Facebook to pull the plug on its new messaging app aimed at kids.
A group letter sent Tuesday to CEO Mark Zuckerberg argues that younger children — the app is intended for those under 13 — aren't ready to have social media accounts, navigate the complexities of online relationships or protect their own privacy.
Facebook launched the free Messenger Kids app in December, pitching it as a way for children to chat with family members and parent-approved friends. It doesn't give kids separate Facebook or Messenger accounts. Rather, the app works as an extension of a parent's account, and parents get controls such as the ability to decide who their kids can chat with.
The social media giant has said it fills "a need for a messaging app that lets kids connect with people they love but also has the level of control parents want."