CNBC Disruptor 50
Stay tuned: The 2021 CNBC Disruptor 50 list will be revealed May 25
CNBC Disruptor 50

Katerina Schneider


Katerina Markov Schneider is the founder and CEO of Ritual. Previously, she was a Venture Partner with Troy Carter in his investment fund, AF Square where she managed an active portfolio of over 70 investments including Dropbox, Warby Parker, Spotify, Uber and Lyft. Previously, she served as Head of Global Innovation at Atom Factory, leading digital strategy & high-level technology partnerships for such Atom Factory artists as Lady Gaga and John Legend, along with associated brands and investment portfolio companies. She previously served as Global Lead of Digital Innovation at Universal Music Group; and before that, was the Senior Business Development Advisor to the company's Chairman & CEO.

Schneider earned a degree from Brown University in Applied Mathematics-Economics. She also serves on the board of several startups, was recently named in the Forbes 30 under 30 for Venture Capital, serves as a Global Shaper for the World Economic Forum and lives in Los Angeles, CA.