"We are pausing our campaign on Facebook. Brand safety and data security are very important to us," Uwe Hellmann, Commerzbank's head of brand strategy, told Handelsblatt newspaper Thursday, according to Reuters.
A post on Mozilla's blog site stated that it will suspend its advertising until Facebook takes action to strengthen its default privacy settings. "Mozilla is pressing pause on our Facebook advertising," it said. "While we believe there is still more to learn, we found that its current default settings leave access open to a lot of data – particularly with respect to settings for third party apps."
British ad council ISBA, which is set to meet Facebook on Friday, issued a statement saying the alleged use of Facebook data for political targeting was "deeply concerning."