- Disney will create live shows and advertising opportunities specifically for Twitter.
- More details about the shows will be announced this week in New York.
- Twitter recently said more than half of its advertising revenue came from video opportunities.
The two companies announced Monday they had entered an agreement to create content and offer advertising opportunities specifically on Twitter. More details about the shows will be announced at planned Twitter and ESPN advertiser presentations this week in New York.
Other programming from ABC, Disney Channel, Freeform, Disney Digital Network, Walt Disney Studios Motion Pictures, Radio Disney and Marvel will also be announced at a later date.
During its latest earnings report on Wednesday, Twitter said more than half of its advertising revenue came from video opportunities. The partnership adds to the company's growing video offerings, while giving Disney a place to reach digital audiences.
Twitter shares spiked more than 4.5 percent on Monday.