The three most popular online streaming services, Netflix, Amazon Prime and Now TV, had 15.4 million U.K. subscribers for the first quarter of 2018, while there were 15.1 million subscribers to services such as Sky, Virgin Media and BT.
According to a new report by British TV regulator Ofcom, Amazon Prime had 4.8 million U.K. subscribers in the first quarter of the year, up 32.7 percent on the same quarter last year, while Netflix had 9.1 million, up 32.2 percent.
Original content is a key reason for subscribing to streaming services. Thirty-eight percent of Netflix subscribers said they did so “to watch original series made by the provider,” (such as "Queer Eye," pictured) according to data from GfK included in the Ofcom report. Almost a third (32 percent) of Netflix users and 20 percent of Amazon Prime subscribers said the reason was “to watch exclusive content not available elsewhere.”