Elon Musk presents the sort of divisive leader on whom history decides.
This, in the middle of the trading day, led to a jump in shares and an all-consuming company focus on social and digital media. That was followed by Musk's declaration that he had investor support and then by his blog post in support of a move to go private — all while the company's board remained silent. Almost a day later, the board said it is evaluating Musk's idea of taking the company private.
Within the head-spinning array of questions posed by these events, the prime focus is on Musk's leadership and the strength of corporate governance at Tesla.
"Elon Musk is using social media like a cowboy. You can't responsibly swing the financial performance of a company stock by tweeting," said Betsy Atkins, founder and CEO of Baja Corporation, who led three companies across a range of industries including energy, health care and networking.