Microsoft on Tuesday announced new easy-to-use cloud services that draw on artificial intelligence to help with certain kinds of work -- namely customer service and marketing.
The move could help Microsoft's Dynamics cloud business software become more competitive with Salesforce, which has begun offering premium AI features for its services. Amazon, Google and other companies are also making strides in these two areas.
Microsoft introduced Dynamics 365 AI for Customer Service and Dynamics 365 AI for Market Insights at an event in San Francisco. The former will highlight existing and emerging issues that agents face and help with the deployment of chatbots that can handle inquiries. The latter is meant to help marketers see what people are talking about on channels like social networks.