CNBC Disruptor 50

SurveyMonkey prices above range at $12 per share

Zander Lurie, chife executive officer of LLC, arrives for the morning sessions during the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, U.S., on Thursday, July 7, 2016. 
David Paul Morris | Bloomberg | Getty Images

SurveyMonkey will price at $12 per share, above the $9 to $11 it had been seeking, in its initial public offering thanks to stronger-than-expected demand from investors.

The company will also upsize its IPO to 15 million shares, higher than the 13.5 million shares the company had initially planned on offering.

CNBC had previously reported that the company would price its IPO above its initial range, according to people familiar with the marketing process who asked to remain anonymous.

SurveyMonkey CEO on going IPO, Dave Goldberg and tech regulation

SVMK Inc. — more commonly known as SurveyMonkey — would raise more than $150 million by pricing above the original range of $9 to $11.

Salesforce Ventures has already agreed to purchase $40 million in a private placement at a price equal to the IPO price. That vote of confidence, in addition to the number of active users (16 million over the last year) and the data insights from the platform, contributed to investor demand. Investors were also optimistic about the company's future potential despite top-line growth around 14 percent and widening net losses for the six months through June 30 compared with the prior year.

J.P. Morgan, Allen & Company and Bank of America are leading the offering — which will be listed on the Nasdaq Stock Market under the ticker "SVMK."

SVMK declined to comment.

WATCH: SurveyMonkey upsizes its IPO to 15 million shares

SurveyMonkey upsizes its IPO to 15 million shares