McDonald's is taking inspiration from its customers as it works to solve its slowing U.S. sales problem with new breakfast items.
In an earnings call Tuesday, CEO Steve Easterbrook said the fast-food chain would launch new breakfast items, but declined to provide more detail. That evening it unveiled its Triple Breakfast Stacks, a limited-time offering.
McDonald's customers will be able to order these meatier breakfast sandwiches, which contain two sausage patties, bacon, two layers of American cheese and an egg layered on either a biscuit, McMuffin or McGriddle starting Nov. 1.
The chain's fans have been known to swap items around to create customized versions of its food, such as by adding hash browns to its Sausage & Egg McMuffin or asking for "secret" items, such as ice cream sandwiched between two cookies instead of being served in a cone.
"People have been hacking our menu for years — so much so that it's inspired our new Triple Breakfast Stacks," Chef Mike Haracz, manager of culinary innovation at McDonald's, said in a statement. "We love seeing the fun ways our customers and McDonald's crew have been creating their own takes on our classics. We can't wait to see what they come up with next — you never know what might end up on our menu."
"Our customers have also told us they have been craving a bigger, more filling sandwich option in the mornings," Linda VanGosen, vice president of menu innovation," said in a statement.