It's been a challenging year for Papa John's. Public scandals surrounding its founder and a massive decline in same-store sales have pressured the company into making major changes to its marketing strategy and rethink how to lure customers back to its restaurants.
Papa John's latest attempt to rekindle sales is a revamp of its rewards program. On Monday the company said its loyalty members will now earn 1 point for every dollar spent at the chain, instead of 1 point for every $5 spent. These points can be earned through online, mobile, phone or in-store orders.
For every 75 points customers collect, they will earning $10 worth of "Papa Dough," which they can put toward future orders.