Almost three quarters (72.6 percent) of internet users will access the web solely via their smartphones by 2025, equivalent to nearly 3.7 billion people.
Just over 1.3 billion are forecast to access the internet via smartphone and PC by 2025, according to a report published Thursday by the World Advertising Research Center (WARC), using data from mobile trade body GSMA. Sixty-nine million will access the internet via PC only.
WARC estimates that around 2 billion people currently access the internet via only their smartphone, which equates to 51 percent of the global base of 3.9 mobile users.
Most of the growth in smartphone use will come from China, India, Indonesia, Nigeria and Pakistan, but there will still be 2.4 billion people who do not own a mobile phone by 2025, the report said.
These figures present huge opportunities for businesses to sell products via the mobile internet — already, $101 billion was spent via mobile apps alone in 2018, according to a report by App Annie. China accounted for almost 40 percent of that spend, which included paid downloads, in-app purchases and subscription fees, with most of the money spent on gaming.