Russia's Ministry of Defense launched a major new drive for volunteer recruits with an advertising campaign telling potential recruits, "you're a real man. Be one."
The U.K.'s defense ministry noted Sunday that "a pervasive campaign" has pushed advertising on Russian social media sites, billboards and on TV.
"The new adverts appeal to potential recruits' masculine pride, appealing for 'real men,' as well as highlighting the financial benefits of joining up." The ministry said it was highly unlikely that the campaign will attract the Russian defense ministry's reported target of 400,000 volunteers.
In other news, the son of the Kremlin's prominent spokesman Dmitry Peskov claimed in a newspaper interview that he served with the Wagner Group of mercenary fighters in Ukraine.
The United Nations Security Council meeting kicked off with Russian Foreign Minister Sergey Lavrov and U.S. Ambassador to the United Nations Linda Thomas-Greenfield trading jabs.
Lavrov blamed the United States for exacerbating geopolitical challenges around the world, including in Ukraine, while Thomas-Greenfield said Russia was trampling on the U.N. Charter in Ukraine and throughout the world.