Super Bowl 58 is in the books, and the Kansas City Chiefs won out over the San Francisco 49ers. But not everyone who tuned in to the matchup came for the big game.
The Super Bowl is advertising's biggest stage, with companies jockeying for a limited supply of spots to get their products in front of millions of consumers. For the second consecutive year, the average cost of a 30-second ad spot was $7 million. Even as linear ad revenue slips, companies know there's no opportunity guaranteed to reach more people than the Super Bowl.
"Sports is still an advertiser's delight," Disney CEO Bob Iger said during the company's earnings call Wednesday.
This year, consumer packaged goods like Oreos, Pringles, Mountain Dew, Doritos and M&Ms dominated the ad line up. There were plenty of celebrity endorsements from the likes of Christopher Walken, Ben Affleck, Beyoncé, Quinta Brunson, Jenna Ortega, Kate McKinnon and Jennifer Aniston.
There were fewer automotive commercial this year, but those in the mix focused on showcasing new electric vehicles.
Here are some of the notable commercials that aired during Super Bowl 2024:
- Beyoncé tries to break the internet, with Verizon
- Uber Eats wants you to remember it delivers almost anything
- Ben Affleck and the DunKings, in Dunkin's ad
- E-Trade introduces picklebabies
- BMW starts 'Talkin' like Walken' to sell EVs
- Arnold Schwarzenegger as a good neighbah for State Farm
- Tina Fey enlists stunt doubles to help her experience everything Booking.com has to offer
- Kate McKinnon and Hellmann's Mayo Cat take on food waste
- Dan Levy and Lil Wayne do your homework for Homes.com
- Robert Kennedy Jr. runs a Super Bowl ad
— Amelia Lucas, Michael Wayland, Micah Washington, Gabrielle Fonrouge, Lorie Konish, Drew Richardson, Dan Mangan and Jordan Novet contributed to CNBC's Super Bowl coverage.