Don't Quit Your Day Job ... Yet

  • Ad Exec peddles boxer briefs

    Can Mr + Muse founder, Garrett Ryan, grow his hobby, turned “jobbie”, into a full-fledged business selling men’s underwear designed by women? “Don’t Quit Your Day Job…Yet” until you talk to Small Biz Wiz, Carol Roth.

  • Mom concocts an allergen friendly cosmetics line

    Can Kiss Freely founder, Jennifer Kurko, grow her hobby, turned “jobbie”, into a full-fledged business making allergy friendly cosmetics? “Don’t Quit Your Day Job…Yet” until you talk to Small Biz Wiz, Carol Roth.

  • Can this jack of all trades master the lasagna take-and-bake business?

    Can David Viggiano take his mother's lasagna recipe to the next level? DON’T QUIT YOUR DAY JOB…YET, until you talk to Small Biz Wiz, Carol Roth.

  • A dentist and a doctor build a better baby changing pad

    Can PooPoose founder, Dana Fort, grow her hobby, turned “jobbie”, into a full-fledged business making safer diaper changing pads? “Don’t Quit Your Day Job…Yet” until you talk to Small Biz Wiz, Carol Roth.

  • Rollors Lawn Game

    From war games to lawn games, can US Air Force Major Matt Butler take on the business battlefield with his new lawn game: Rollers? DON’T QUIT YOUR DAY JOB…YET, until you talk to Small Biz Wiz, Carol Roth.

  • How raising prices can help this small cider maker

    Can Lionheart Cider founder, Jason Dayton, turn his craft start-up into the next big thing at your local watering hole? “Don’t Quit Your Day Job…Yet” until you talk to Small Biz Wiz, Carol Roth.

  • A start up that’ll lift your butt at the gym

    Can Tush-Ups founder Shawn Childers make behinds at the gym more “booty-ful”? DON’T QUITE YOUR DAY JOB…YET, until you talk to Small Biz Wiz, Carol Roth.

  • UX designer busts out a new career

    Can SimpleBra founder Madhavi Jagdish grow her hobby, turned “jobby”, into a full-fledged business making the world’s most comfortable bra? “Don’t Quit Your Day Job…Yet” until you talk to Small Biz Wiz, Carol Roth.

  • Flight attendant locks up a high-tech start-up

    Can Maxwell Biometrics founder Rachel Maxwell grow her hobby, turned “jobby,” into a full-fledged business making biometric door locks that open with your fingerprint? “Don’t Quit Your Day Job…Yet” until you talk to Small Biz Wiz, Carol Roth.

  • Startup keeps Wall Streeters 'Hot'

    Can Norwegian Wool founder Michael Berkowitz grow his hobby, turned “jobby”, into a full-fledged business making Wall Streeters and other professional men “hot”? “Don’t Quit Your Day Job…Yet” until you talk to Small Biz Wiz, Carol Roth.”

About Don't Quit Your Day Job ... Yet

  • Not until you talk to Carol Roth, small business advocate, “recovering” investment banker, and author of The New York Times bestselling book, “The Entrepreneur Equation.” In a new digital series, Carol takes on would-be entrepreneurs who want to abandon their current careers for new small business ideas. Based on their financials, the plausibility of their products/services, and their personal track records, she advises them on whether to give it a go…or not.

Latest Special Reports

  • CNBC Changemakers

    CNBC Changemakers: Women Transforming Business is an annual list spotlighting women whose accomplishments have left an indelible mark on the business world.

  • Automation, AI and machine learning will radically influence the relationship between employers and their workforce.

  • More than ever, the hope for a sustainable world has gained traction among the next generation of businesses, policymakers and investors. CNBC’s Sustainable Future focuses on how smart investments, new ideas and tech innovation can generate commerce — and a world — with staying power.