Don't Quit Your Day Job ... Yet

  • Garrett Ryan

    Garrett Ryan just reinvented men's underwear—and he's so confident in it, he already quit his day job! But here's the problem with his plan.

  • Ad Exec peddles boxer briefs

    Can Mr + Muse founder, Garrett Ryan, grow his hobby, turned “jobbie”, into a full-fledged business selling men’s underwear designed by women? “Don’t Quit Your Day Job…Yet” until you talk to Small Biz Wiz, Carol Roth.

  • Jennifer Kurko and family

    A woman was inspired by her young daughters to create an allergy-friendly cosmetics line. Will it fly? Carol Roth weighs in.

  • Mom concocts an allergen friendly cosmetics line

    Can Kiss Freely founder, Jennifer Kurko, grow her hobby, turned “jobbie”, into a full-fledged business making allergy friendly cosmetics? “Don’t Quit Your Day Job…Yet” until you talk to Small Biz Wiz, Carol Roth.

  • Lasagna

    David Viggiano wants to bank his retirement on a lasagna business. Good idea or half-baked? Carol Roth weighs in.

  • Can this jack of all trades master the lasagna take-and-bake business?

    Can David Viggiano take his mother's lasagna recipe to the next level? DON’T QUIT YOUR DAY JOB…YET, until you talk to Small Biz Wiz, Carol Roth.

  • Diaper changing pad

    A dentist and doctor husband-wife team invented a wiggle-free baby-changing pad. It's very popular but is it worth quitting their jobs over?

  • A dentist and a doctor build a better baby changing pad

    Can PooPoose founder, Dana Fort, grow her hobby, turned “jobbie”, into a full-fledged business making safer diaper changing pads? “Don’t Quit Your Day Job…Yet” until you talk to Small Biz Wiz, Carol Roth.

  • Rollors Lawn Game

    This Air Force officer started a new lawn game. Is it worth quitting his day job (the military) over? Carol Roth has the answer.

  • Rollors Lawn Game

    From war games to lawn games, can US Air Force Major Matt Butler take on the business battlefield with his new lawn game: Rollers? DON’T QUIT YOUR DAY JOB…YET, until you talk to Small Biz Wiz, Carol Roth.

  • Hard Cider

    Here's Carol Roth's advice for the CEO of Lionheart Cider, a hard-cider maker started by a group of business-school students in Minnesota.

  • How raising prices can help this small cider maker

    Can Lionheart Cider founder, Jason Dayton, turn his craft start-up into the next big thing at your local watering hole? “Don’t Quit Your Day Job…Yet” until you talk to Small Biz Wiz, Carol Roth.

  • Tush-Ups

    Are these Tush Up yoga pants worth quitting a day job over? Or, are they another case of "business beer goggles?" Carol Roth has the answer.

  • A start up that’ll lift your butt at the gym

    Can Tush-Ups founder Shawn Childers make behinds at the gym more “booty-ful”? DON’T QUITE YOUR DAY JOB…YET, until you talk to Small Biz Wiz, Carol Roth.

  • Lightly padded and wire-free bra featuring an image of the Carina Nebula.

    This web designer has an idea for a better bra. Is it good enough to quit her day job over? Carol Roth weighs in.

  • UX designer busts out a new career

    Can SimpleBra founder Madhavi Jagdish grow her hobby, turned “jobby”, into a full-fledged business making the world’s most comfortable bra? “Don’t Quit Your Day Job…Yet” until you talk to Small Biz Wiz, Carol Roth.

  • The Mercury Collection

    Is this flight attendant on to something with bringing fingerprint door locks to the U.S.? Carol Roth weighs in.

  • Flight attendant locks up a high-tech start-up

    Can Maxwell Biometrics founder Rachel Maxwell grow her hobby, turned “jobby,” into a full-fledged business making biometric door locks that open with your fingerprint? “Don’t Quit Your Day Job…Yet” until you talk to Small Biz Wiz, Carol Roth.

  • Lyngen Collection.

    Hedge funder Michael Berkowitz had an idea to make a better men's coat. Is it good enough to leave Wall Street? Carol Roth has an answer.

  • Startup keeps Wall Streeters 'Hot'

    Can Norwegian Wool founder Michael Berkowitz grow his hobby, turned “jobby”, into a full-fledged business making Wall Streeters and other professional men “hot”? “Don’t Quit Your Day Job…Yet” until you talk to Small Biz Wiz, Carol Roth.”

About Don't Quit Your Day Job ... Yet

  • Not until you talk to Carol Roth, small business advocate, “recovering” investment banker, and author of The New York Times bestselling book, “The Entrepreneur Equation.” In a new digital series, Carol takes on would-be entrepreneurs who want to abandon their current careers for new small business ideas. Based on their financials, the plausibility of their products/services, and their personal track records, she advises them on whether to give it a go…or not.

Small Business

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