Julia Boorstin is CNBC's Senior Media & Tech Correspondent based at the network's Los Angeles Bureau. She is also a contributor to CNBC's "TechCheck" franchise. Boorstin covers media and tech with a focus on their intersection and technological innovation and delivers reporting, analysis, and interviews for the network. Previously, she was part of the ensemble for CNBC's daily program, "TechCheck," which ran from April 2021 to February 2023. She joined CNBC in May 2006 as a general assignment reporter and in 2007 moved to Los Angeles to cover media.
She is the author of the bestseller, "WHEN WOMEN LEAD: What they achieve, Why they succeed, and How we can learn from them," a book about female leaders that was published by Simon & Schuster's Avid Reader Press in October 2022.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV." She also helped launch CNBC's 'Closing the Gap' initiative covering the people and companies closing gender gaps, and leads CNBC's coverage of studies on this topic.
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News. In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30″ list of the most promising business journalists under 30 years old. She has also worked as an intern for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.