Nir EyalCNBC Make It
Nir Eyal is an instructor at Stanford's Graduate School of Business and author of the international bestseller, "Hooked: How to Build Habit-Forming Products." He writes, consults and teaches about the intersection of psychology, technology and business. Nir's writing has been featured in Harvard Business Review, TechCrunch, Time, The Week and Psychology Today. His latest book, "Indistractable: How to Control Your Attention and Choose Your Life," is out now.