Credit cards often reward new customers with welcome bonus offers. But even after you’ve been a cardholder for a while, you can receive additional bonus offers. Card issuers occasionally send existing cardholders lucrative targeted offers that provide extra rewards.
I recently received a targeted offer on my Amazon Prime Rewards Visa Signature Card that boosted the rewards I earn on everyday purchases from 1% and 2% cash back to 4% cash back.
Here’s a break down of the offer I received compared to the ongoing rewards:
As a result of this offer, I switched to making this my default card nearly everywhere I shop since it earns me double the amount of cash back compared to my Citi® Double Cash Card (2% cash back: 1% on all eligible purchases and an additional 1% after you pay your credit card bill).
Over the years, I’ve received several targeted offers across a variety of cards. Below I share some of the actions I take that could help you get a targeted offer.
Card issuers send out targeted offers to cardholders for a variety of reasons, such as an applicant's existing relationship with the issuer or online search history. There isn't really a clear pattern for how issuers select who gets a targeted offer, but there are some things you can do to potentially increase your luck.
In order to maximize the chance you receive a targeted offer on your card, follow these tips:
Keep in mind that these tips are recommendations that may help you get a targeted offer. There's no guarantee that following any of these actions will result in an offer.
Information about the Amazon Prime Rewards Visa Signature Card has been collected independently by CNBC and has not been reviewed or provided by the issuer of the card prior to publication.