"When you interact with your phone, whatever you do with it, we can unfold stories," said Adtile CEO Nils Forsblom. "You can actually be part of that. That changes everything." Down the line, Forsblom anticipates working movement-enabled advertising into other devices, like smartwatches. "We want to be part of people's everyday movement," Forsblom said. "It's not true advertisement as you see it today. We look at it as services coming to play in a whole new format."
And eventually you might not even need a device like a phone, smartwatch or Google Glass. "Maybe drones are projecting interfaces on demand wherever we need them," said David Pescovitz, research director of Institute for the Future and co-editor of the blog Boing Boing. "I think it's going to be a wide range of screens, and wearables, and projectors and devices everywhere."
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Forrester analyst James McQuivey predicts where we'll get the most brand messaging is in our ear—with product offers and deals, suggestions whispered into an earbud, similar to the voice in the film "Her."