Want to get up close and personal with a warmup to March Madness? You can sit center court, thanks to Fox Sports' VR (virtual reality) live stream of the Big East quarterfinal, semifinal and championship basketball games this weekend.
"Our job as a broadcaster is to create the most engaging entertainment experiences for the sports fan," said Fox Sports head of business operations David Nathanson. "Anytime we have an opportunity to bring our fans closer to the teams they care about and the sports they care about, the better for us. This represents an opportunity for us not only to do this for our viewers, but opportunities for our sponsors."
The stream, which takes place from March 10 through 12, marks the first time the broadcaster will be attempting a multi-day stream for a global audience. Viewers can watch the content for free on the NextVR platform. All they need is a Samsung Gear VR, which uses a Samsung smartphone.