Move over Google, Blippar's visual discovery technology could become the new way to search.
This week, CNBC released its fourth annual Disruptor 50 list of privately held-companies that have developed revolutionary technology to change the industry.
Blippar was No. 9, using technology to utilize what it calls "discovery behavior" through the use of augmented and virtual reality. The technology allows users to point their camera at nearly any object, and the app will recognize it and provide additional information about the object, including where to buy it and how it is connected to everything else in the universe.
Jim Cramer spoke with Blippar co-founder and CEO Ambarish Mitra, who said he believes there is a suppressed curiosity in human beings today. Often they walk around and are curious about such things as a flower, design or beautiful car, but don't take the time to find out what it is. Blippar could change that, especially for those who may not be able to read.
"Think about what it could be doing for the illiterate people in the world," Mitra said. "That's where our long-term vision is. To bring in a sense of knowledge powered in the world, and that is what this knowledge graph is doing."