ESPN's 'SportsCenter' is coming to Snapchat

Key Points
  • ESPN's "SportsCenter" is getting its own Snapchat show.
  • The show will air at 5 a.m. and 5 p.m. on weekdays, and at 5 a.m. on weekends.
Katie Nolan
Source: ESPN

Snapchat its getting its first daily sports show, courtesy of "SportsCenter."

"SportsCenter" on Snapchat will be an original three- to five-minute version of ESPN's flagship program, the companies said on Monday. The debut episode, which posts at 5 p.m. Monday, will be hosted by Katie Nolan. Other future hosts will include Elle Duncan, Cassidy Hubbarth, Jason Fitz and Cy Amundson. New episodes will debut twice a day on weekdays at 5 a.m. and 5 p.m., and 5 a.m. on weekends.

"There's a huge opportunity to reimagine "SportsCenter" for this new medium — and we're thrilled about the team and talent ESPN has assembled to do it," Snap head of original content Sean Mills said in a release.

Though it is possible certain highlights and stories will be featured on both, the Snapchat show is a different production from its TV counterpart. The company wants the two series to be complementary, and it hopes the Snapchat show will find a new audience.

"Highlights will definitely be cut and presented differently, and some things that will be highlights here may not be in a traditional show," said ESPN spokesperson Paul Melvin. "We want to really think about this as a show that needs to be true to the core mission of 'SportsCenter' — to serve fans, to inform and entertain — but that also is, and can be, entirely re-imagined for this audience and platform."

The new show comes as ESPN attempts to attract a digital audience moving away from cable. Disney recently announced plants to create a stand-alone digital ESPN service next year. Sources close to the situation also told CNBC the company plans to layoff 100 staffers after Thanksgiving, with many tied to the "SportsCenter" TV show.

At the same time Snap is trying to bounce back from a disastrous earnings report last week and a general souring of sentiment from Wall Street. The company introduced shows on its Discovery feature about one year ago. About three-quarters of viewership are ages 13 to 24, according to Snap. It's most popular show — E!'s "The Rundown" — averages about 8 million viewers an episode.

Disclosure: CNBC parent NBCUniversal is an investor in Snap.