Naveen Menon, president of Southeast Asia at Cisco, said on Thursday that he was "not at all" worried that rising trade tensions could dent business optimism in the region.
He explained that Cisco's local business in each Southeast Asian market was growing at about "double the rate of GDP." In some markets, Menon said, the growth was at four to five times more.
"What that means is infrastructure spending is up," Menon told CNBC's "Squawk Box" at the YPO Edge conference in Singapore.
"If infrastructure spending is up, then people are investing in automation and investing in new technologies. Which is a great thing for us as a company," he said.
"The macroeconomic or the geopolitical landscape does not worry me at this point in time," he added. "Our customers, the public sector or the government or the large companies, are not necessarily impacted directly by that."
President Donald Trump previously said the United States would impose a 25 percent tariff on steel imports and 10 percent on aluminium. The decision is expected this week but the White House hinted there could be an exemption period for Mexico, Canada and a few other countries.
Elsewhere, reports said that Southeast Asia and Europe were looking to speed up efforts for a trade deal amid growing U.S. protectionism.