Billionaire Richard Branson is pushing business leaders to embrace the idea of flexible work arrangements, claiming that with today's cutting-edge technology, there is no reason people can't work less hours and be equally — if not more — effective.
Hard work is key, but enjoying what you do and having fun is just as crucial, said the adventurous, fun-loving founder of Virgin. In his international best seller "The Virgin Way: If It's Not Fun, It's Not Worth Doing," he wrote that "fun is one of the most important — and underrated — ingredients in any successful venture."
Branson often touts the importance of relaxing, recharging and reconnecting with the people you love and believes flexible working allows Virgin's staff to find a better balance between their work and private lives. "Through this balance they become happier and more productive," he said.
Virgin offers its employees unlimited leave and a work-from-home option. "It's easier to attract top talent when you are open and flexible," Branson said in a recent blog post. "It's not effective or productive to force them to behave in a conventional way."