As iPhone sales continue to sink, Apple has made several key moves over the last year as it prepares new offerings to juice growth elsewhere in the business.
If you've been listening to CEO Tim Cook's comments on earnings calls and in interviews recently, none of this should come as a surprise. The company has stopped reporting iPhone unit sales figures, and instead talks more about its growing base of active devices, which the company says can be used to squeeze out more revenue through its digital services like Apple Music, App Store sales and extra iCloud storage.
But it's not just about those subscription services. Apple has made several shifts in recent months that signal its preparing to move beyond the iPhone in other ways, such as artificial intelligence, the growing smart home market and digital health monitoring.
Here's an overview of the biggest recent shifts within Apple as it prepares to grow beyond the iPhone: