Pinterest released its IPO prospectus on Friday, joining a bevy of tech companies going public in 2019. The stock will trade under the ticker "PINS" on the New York Stock Exchange.
The San Francisco-based social networking company allows users to "pin" images as they shop, plan their weddings or brainstorm vacations. The company's primary revenue stream is from advertisements, with brands paying for "promoted pins."
Here are the most important numbers:
- The company generated $756 million in revenue 2018 for a net loss of $63 million. Revenue grew 60% from 2017's figure of $473 million.
- In Q4 2018 the company had 265 million monthly active users. That trails Twitter's 321 million MAUs and Facebook's 2.32 billion. Pinterest said in its filing that it has seen "significant growth" in international monthly active users over the past few years. The company believes this is a result of its "recent focus on localizing content in international markets" and expects growth in this segment to continue to outpace that in the U.S. in the near term.
- Global average revenue per user for 2018 was $3.14, representing a 25 percent increase compared to the previous year. By way of comparison, Facebook booked $24.96 in ARPU last year, and $7.37 just in the last quarter of 2018.
- In the U.S., Pinterest's 2018 ARPU was $9.04, marking a 47 percent increase compared to 2017. International ARPU was $0.25 in 2018, marking a 22 percent increase from the prior year.
Pinterest said that while no customer accounted for more than 10 percent of its revenue in 2018, a significant portion is concentrated in the consumer packaged goods and retail verticals.