When Conagra President and CEO Sean Connolly took the helm of the packaged food company, he said to himself, "Let's not waste a good crisis."
In a Thursday interview with Cramer, Connolly walked the "Mad Money" host through the company's transformation, which included re-tooling its products to better serve young customers.
"It's the first generation that is making less money than their parents, so we've got to give them a super-convenient solution, but we can't compromise on the quality of the food. They're very picky," Connolly said of the younger generation. "And we're trying to give them the modern attributes they're looking for, so we've taken a dusty old frozen business, we've infused it with modern attributes and Jim, we got it growing again driven by millennials."
Connolly also stressed the importance of sustainable packaging. Millennials like the microwave, but they don't like microwaving food, even frozen food, in plastic containers, the CEO said.
"We've got these proprietary plant-based bowls," Connolly told Cramer. "They're recyclable, they go in the microwave, they come out, they look good. It looks like butcher paper. Our consumers love it and they're buying more of it and really that's what's fueling our growth so far."