CNBC Disruptor 50

6. GoodRx

Founders: Doug Hirsch (co-CEO), Trevor Bezdek (co-CEO), Scott Marlette
Launched: 2011
Headquarters: Santa Monica, California
Funding:
N/A
Valuation: $2.8 billion (PitchBook)
Key technologies:
Artificial intelligence, cloud computing
Industry:
Health care, insurance

George Kavallines | CNBC

When former Yahoo executive Doug Hirsch needed to fill a prescription in 2010, he was shocked by how much it cost and even more appalled at how difficult it was to comparison-shop for a lower price. The following year, he helped start GoodRx.

Read More: FULL LIST 2019 DISRUPTOR 50

The Santa Monica, California-based company is a free and easy-to-use app and website that lets consumers find and compare prescription prices near where they live and work. The range between prices can be stunningly wide since there's usually a big difference between generic and brand-name drugs, and also because pharmacies negotiate independently with drug makers and insurance companies.

People should be able to get health care without going bankrupt, GoodRx co-CEO says

GoodRx partners with major companies such as CVS, Target, Walgreen, Kroger and Walmart, enabling individuals to get real-time prices at 70,000 locations nationwide. The company says consumers can save up to 80% with its free GoodRx Pharmacy Discount Cards and the available coupons on its site, and the company claims that since it began in 2011, it has helped Americans save $10 billion on prescriptions.

In addition to Hirsch, co-founders Trevor Bezdek and Scott Marlette each have extensive technology backgrounds — Bezdek founded several tech companies, and Marlette, an engineer, was an early employee of Facebook. GoodRx's database has 1.2 million real-time prices, and they are constantly being updated to give consumers the best options. The company makes money by the advertisements on its site.

A look back at the CNBC Disruptor 50: 7 years, 184 companies