"Going to create a site where the public can rate the core truth of any article & track the credibility score over time of each journalist, editor & publication. Thinking of calling it Pravda …", Musk said in a tweet.
"The point of such a site would be to help restore the credibility of the media. They don't realize how little credibility they actually have with the public," he said in a subsequent tweet.
The journalism review site, potentially named Pravda after the former Soviet Union propaganda newspaper, is the latest in Musk's long history of wild ideas.
He's teased a food and beverage venture, sold out branded flamethrowers and he challenged himself to build a battery of record size in under 100 days.
There's something to be said for the constant hype and media distraction of it all, particularly while one of Musk's main ventures continues to struggle. Tesla has suffered from ongoing Model 3 delays, painful stock dips and reports of inadequate working conditions in its factories.
But Musk — who has already made his name with PayPal, SpaceX, SolarCity and newspaper publishing software Zip2 — continues to propose new projects. Here are some of the strangest ideas, and some of the most successful: