The company hasn't spoken much about its plans, as it's still determining the scope through a series of brainstorming sessions with experts in the space, but its acquisitions, hiring trends and recent product development hint strongly at where it could go.
So here's a recap of what we know, what we don't and what the experts think about Amazon's potential to disrupt the $3 trillion sector.
It depends on whom you ask. Those in health care have a tendency to be skeptical, given that technology companies have tried before and failed. But former senior Amazon employees told CNBC that this view is short-sighted, and that the health-care industry should get prepared.
Here's a snapshot of some of the divergent views across the industry: