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The invite-only Allen & Co. Sun Valley conference, also known as "summer camp for billionaires," kicks off in Sun Valley, Idaho this week.
It's where some of the biggest names in tech and media flock, and where seeds have been planted for tech and media acquisitions, including Amazon founder Jeff Bezos's purchase of The Washington Post, Verizon's acquisition of Yahoo and, in 1995, Disney's merger with ABC. It's also great marketing for investment bank boutique Allen & Co., which has advised on some of the biggest tech, media and telecom mergers, including Time Warner's $108 billion sale to AT&T and LinkedIn's $26 billion sale to Microsoft.
A lot has changed in the media landscape since last year. Fox sold its entertainment assets to Disney for $71 billion. Netflix, once the king of streaming, will soon compete for viewers with new services from Disney, AT&T and Comcast's NBC, all of which are competing to create the best collection of original and existing TV and movie content. Apple is also throwing its hat in the game, with a new service called Apple TV+ that will launch this fall with original movies.
Here's who's showing up:
Apple already has partnerships with lots of major media players for Apple TV Channels, which launched in May. But it needs to bulk up on original content to compete with the largest media companies. No surprise to see these two arrive.
GM's self-driving car unit just raised another $1.15 billion. Lots of tech executives that could help with those efforts are here.
Here' a video of Armstrong discussing Unbox with CNBC "s Julia Boorstin:
Redstone might be looking for some merger or acquisition opportunities. Step one appears to be putting CBS and Viacom together, following the ouster of former CBS CEO Leslie Moonves last year. But Discovery, Sony Pictures and MGM might also be eventual targets.
Hoffman is now a partner at venture capitalist firm Greylock Partners, and a board member at Microsoft, which acquired LinkedIn in 2016. Is he scouting some new start-ups?
Facebook is still trying to get people to watch its videos, and has most recently been trying to lure stars from YouTube. The companies that own the content Facebook needs are all here. And Sandberg is still in the hot seat over Facebook's privacy issues.
The former CEO of Twitter is in Sun Valley, too. He currently has a role as "mentor" of the venture capitalist firm Index Ventures, but may be looking for his next big gig.
Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC.