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Credit Cards

Prime Visa vs. Wells Fargo Attune: Which cash back credit card is right for you?

These two cash back cards have a lot to offer — but they serve different types of shoppers.

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The Wells Fargo Attune℠ World Elite Mastercard® is no longer available to new applicants.

The Prime Visa (see rates and fees) and Wells Fargo Attune℠ World Elite Mastercard® are both strong cash back credit cards with no annual fee, but they're geared toward different shoppers. One card focuses on Amazon purchases, while the other offers an abundance of both everyday and niche spending categories.

If you're struggling to decide between these cards, CNBC Select breaks down everything you need to know about their welcome bonuses, rewards, benefits and more.

Prime Visa

CNBC Select Rating
4.5
CNBC Select Rating
4.5
Credit score

Good to Excellent670–850

Regular APR

18.74% - 27.49% variable

Annual fee

$0 (but Prime membership is required)

Welcome bonus

Get a $150 Amazon Gift Card 

See rates and fees. Terms apply. Member FDIC. We may earn commissions from qualifying purchases made through Amazon links.

The Prime Visa is only available to Amazon Prime members ($139 for an annual membership and $14.99 for a monthly membership) but is very rewarding for Amazon purchases.

  • High rate of return at Amazon.com, Whole Foods Market and on Chase Travel purchases
  • Offers an automatic gift card welcome bonus after card approval
  • Option to earn rewards or take advantage of 0% promo APRs
  • Includes a wealth of travel insurance protections
  • Requires an Amazon Prime membership for approval
  • If you choose the promo APR, you won't earn rewards on those purchases
  • Rewards can't be pooled with other Chase credit cards

Rewards

  • Earn unlimited 5% back at Amazon.com, Amazon Fresh, Whole Foods Market and on Chase Travel purchases with an eligible Prime membership
  • Unlimited 2% back at gas stations, restaurants, and on local transit and commuting (including rideshare)
  • 10% back or more on a rotating selection of items and categories on Amazon.com with an eligible Prime membership
  • Unlimited 1% back on all other purchases

Balance transfer fee

Either $5 or 4% of the amount of each transfer, whichever is greater

Annual fee

Neither the Prime Visa nor the Wells Fargo Attune charges an annual fee. However, the Prime Visa requires an Amazon Prime membership, which costs $14.99 a month or $139 a year. Cheaper plans are available for young adults, students and qualified government assistance recipients.

You may have, or want, a Prime membership to take advantage of free shipping, Prime Video or other features. However, if you wouldn't otherwise pay for Prime, the membership fee can offset a big chunk of your credit card rewards. It would take $2,780 in purchases within the Prime Visa's 5% cash back categories to recoup a $139 Prime membership annual fee.

Winner: Wells Fargo Attune

Welcome bonus

The Prime Visa offers a $150 Amazon Gift Card instantly upon approval, exclusively for Prime members. The Wells Fargo Attune, on the other hand, offers a $100 cash rewards bonus after you spend $500 in purchases in the first three months.

An Amazon gift card is a more restrictive bonus than cash rewards, as you can only use it for eligible Amazon purchases. However, it's also an easier to earn welcome bonus since there's no spending requirement, and you can buy almost anything on Amazon.

Winner: Prime Visa

Rewards

Since the Prime Visa and Wells Fargo Attune are both cash back credit cards, they're easier to compare; the rewards you earn with both cards have the same value and similar redemption options:

Prime Visa and Wells Fargo Attune℠ World Elite Mastercard® rewards comparison

Prime Visa Wells Fargo Attune℠ World Elite Mastercard®
Amazon.com5% cash backUp to 4% cash rewards*
Whole Foods and Amazon Fresh5% cash back1% cash rewards
Chase Travel5% cash backN/A
Gas stations2% cash back1% cash rewards
Restaurants2% cash back1% cash rewards
Local transit and commuting2% cash back1% cash rewards (4% cash rewards for passenger railways, buses, public transit)
Fitness and Wellness (spa, gym, etc.)1% cash back4% cash rewards
Sports, recreation, entertainment1% cash back4% cash rewards
EV charging and thrift stores1% cash back4% cash rewards
All other purchases1% cash back1% cash rewards

*While Amazon isn't specifically listed as a bonus category, reports suggest that Amazon.com purchases fall under the bookstore category, which earns 4%.

The Wells Fargo Attune has a variety of bonus spending categories that are rare to find with other rewards credit cards. Purchases at antique shops, garden supply stores, florists, game and hobby stores, barber shops, massage parlors and more all earn 4% cash rewards. (The official, overarching bonus categories include self-care; select reports, recreation and entertainment; and impactful purchases.) That's a healthy return compared to most cards, which earn 1% to 2% in rewards on those purchases.

The Prime Visa offers a top-tier 5% return on Amazon purchases, including Whole Foods and Amazon Fresh. It's a more rewarding card for Amazon spending (especially if you already pay for a Prime membership), but it's also a better card for restaurant and gas station purchases, thanks to its 2% rate on those purchases.

Winner: Wells Fargo Attune. This is a close call, but the Prime Visa is only slightly more valuable in a few categories.

Redemption options

The Prime Visa and Wells Fargo Attune offer similar redemption options.

The cash back you earn with the Prime Visa is worth 1 cent per point, and you can redeem Prime Visa rewards for eligible Amazon purchases, cash back, gift cards or travel through Chase.com.

The cash rewards you earn with the Wells Fargo Attune can be redeemed for statement credits toward previous purchases, gift cards, a deposit into an eligible Wells Fargo account, merchandise, travel or at checkout when you pay with PayPal.

What pushes the Attune into the winning spot is the ability to pool rewards with premium Wells Fargo cards. If you have a Wells Fargo card that enables transfers to travel partners, such as the Wells Fargo Autograph® Card or Wells Fargo Autograph Journey® Card, you can pool rewards earned with Attune with either of those cards. This lets you indirectly earn transferable travel rewards.

Winner: Wells Fargo Attune. Pairing it with specific Wells Fargo credit cards increases the value of the rewards.

Benefits

Eligible Prime Visa cardholders earn 10% cash back (or more) on select Amazon.com purchases. You can also utilize the following insurance perks:

The Wells Fargo Attune has a smaller list of protections, including:

  • Cell phone protection (subject to a $25 deductible)
  • Mastercard concierge services
  • Mastercard ID Theft Protection™
  • Rental car insurance

If travel insurance perks are important to you, the Prime Visa easily wins within this category.

Winner: Prime Visa

Compare savings accounts

Which card should you get?

The Prime Visa and Wells Fargo Attune are both excellent cash back cards, but they serve different types of shoppers.

The Prime Visa is a good fit for anyone who does most of their online shopping with Amazon and values the benefits of an Amazon Prime membership. If you're already paying for Prime, this card is a great complement thanks to its high return at Amazon and other Amazon brands.

The Wells Fargo Attune is a better fit if you have less brand loyalty to Amazon but occasionally shop on the site. It earns 4% cash rewards on an incredible list of purchases, and you can pair it with a Wells Fargo travel card to unlock transfer partner travel.

Prime Visa and Wells Fargo Attune℠ World Elite Mastercard® overview

Prime Visa Wells Fargo Attune℠ World Elite Mastercard®
Credit score requirementGood to excellentGood to excellent
Welcome offerYesYes
Annual fee$0 (Prime membership required)$0
Rewards5% back at Amazon.com, Amazon Fresh, Whole Foods Market and on Chase Travel purchases with an eligible Prime membership; 2% back at gas stations, restaurants, and on local transit and commuting (including rideshare); 4% cash rewards on sports, recreation and entertainment; planet-friendly purchases; and self-care
Intro APRNoneYes, for purchases
Standout benefitsTravel and purchase protections, no foreign transaction feesCell phone protection, travel and purchase protections

FAQs

Similar to the Prime Visa, the Amazon Prime Store Card is available only to Prime members and offers a high rate of return at Amazon.com and Whole Foods Market (with in-store code). However, you can't use it for purchases outside of Amazon. So it's less useful than the Prime Visa, which can be used anywhere Visa cards are accepted.

The Prime Visa and Amazon Prime Store Card both earn 5% back at Amazon and Whole Foods. The Affinity Cash Rewards Visa® Signature credit card also earns 5% cash back at Amazon on up to $1,000 in Amazon purchases per month.

The Wells Fargo Attune card typically requires a good to excellent credit score, which is a FICO Score of 670 or higher.

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Why trust CNBC Select?

At CNBC Select, our mission is to provide our readers with high-quality service journalism and comprehensive consumer advice so they can make informed decisions with their money. Every credit card article is based on rigorous reporting by our team of expert writers and editors with extensive knowledge of credit card products. While CNBC Select earns a commission from affiliate partners on many offers and links, we create all our content without input from our commercial team or any outside third parties, and we pride ourselves on our journalistic standards and ethics.

We may earn commissions from qualifying purchases made through Amazon links.

Information about the Wells Fargo Attune℠ World Elite Mastercard® has been collected independently by Select and has not been reviewed or provided by the issuer of the card prior to publication.

Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party.

Amazon Prime Visa vs. Wells Fargo Attune Card Comparison

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