*Britain to be OYO's first move outside Asia. LONDON, Sept 19- OYO Hotels, India's largest and fastest-growing hotel chain, aims to shake up Britain's budget accommodation market with a franchising and marketing strategy to sign up 300 independent hotels before 2020, its founder told Reuters on Wednesday. Whitbread's Premier Inn chain is the leader in...
The head of one of the U.S.'s most iconic brands has doled out advice to President Trump on doing business in China.
On Tuesday, Papa John's revealed its latest television ad campaign dubbed "voices," which features 24 employees, managers and franchisees talking about their experiences with the brand.
The digitization of traditional poster sites is contributing to the healthy growth of the "Out of Home" advertising sector, says Aidan Neill the co-founder. There are other reasons too...
Procter & Gamble has won an outstanding commercial Emmy award for an ad called "The Talk," about black parents telling their children about prejudice. It beat entries from Monica Lewinsky's anti-bullying campaign, Amazon's Alexa, iPhone and Tide.
With so many choices on the shelves, it's hard to know the best pick for your buck.
The deal would boost Adobe's cloud-based software offerings as it takes on larger peers Microsoft and Oracle.
Nike's online sales have returned to the same level they were before it revealed its controversial ad campaign with former quarterback Colin Kaepernick last Tuesday.
*IPO priced at HK $69/ shr vs HK $60- 72 indicative range- sources. HONG KONG, Sept 13- Chinese online food delivery-to-ticketing services firm Meituan Dianping raised $4.2 billion in the world's biggest internet-focused IPO in four years as it priced the float near the top end of a marketed range, people close to the deal said. Meituan, backed by Chinese social media...
The warning from the Food and Drug Administration on Wednesday cited recent data pointing to a sharp increase in underage use of the handheld nicotine devices, including Juul, Vuse and others. Since last year, FDA commissioner Scott Gottlieb and other federal officials have discussed e-cigarettes as a potential tool to ween adult smokers off cigarettes,...
When a tall, athletic-looking man stands at the door of a store, it actually encourages other men to spend more money than had the attractive assistant not been there. In fact, they spend double what women do.
Rebecca Messina will be tasked with bringing Uber's global marketing teams together, the company said in an online statement. "My focus has always been on three things: people, growth and brands."
Despite backlash and boycotts by some consumers, Nike's online sales actually rose in the days after the advertisement debuted.
ALTOONA, Pa.— Pittsburgh's iconic hometown candy bar is returning to Pennsylvania. This is an iconic Pennsylvania candy, "owner Anthony Forgione told the Pittsburgh Post-Gazette. Necco, or New England Confectionery Co., in Revere, Massachusetts, had been producing Clark Bars since the 1990 s.
Nike's decision to use Colin Kaepernick as a spokesman may signal a major change in shoe politics. Kaepernick is the new face of the "Just Do It" campaign. Antonio S. Williams teaches sports marketing at Indiana University.
NEW YORK, Sept 7- Free Wi-Fi, discounted cappuccinos, artwork, and a dancing robot are among the features banks across the United States are touting to convince customers that even in an era of smartphones it is still worth it to visit a bank branch. JPMorgan Chase& Co branches, for example, feature local art, Bank of America Corp highlights new technologies at its "...
Jim Cramer explains how ad revenue will keep flowing to social media despite Congressional hearings and Wall Street naysayers.
Sept 6- Maryland on Thursday charged Insys Therapeutics Inc with deceptively marketing a powerful opioid pain killer so that it was prescribed inappropriately beyond its intended use with cancer patients. Maryland Attorney General Brian Frosh announced that he had filed administrative charges against Arizona- based Insys, which he said provided...
Nike tapped Colin Kaepernick for its latest ad campaign. Kaepernick has become a polarizing figure in the sports universe ever since he decided not to stand for the national anthem to protest racial injustice.
Headphone company Beats By Dre has become the official partner of the National Basketball Association (NBA) in a multi-year deal that will see products provided to basketball stars such as LeBron James, Jayson Tatum and Karl-Anthony Towns.