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Mastercard launches augmented reality app that brings card benefits to life

Mastercard announced a new augmented reality app that brings card benefits to life through a photorealistic AR experience. App users can view Priceless experiences, security benefits and more.

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Consumer using the Mastercard augmented reality app to view experiences.
Mastercard

The BankAmericard® credit card is not currently in market.

Mastercard announced a new augmented reality (AR) app today, January 8, that brings card benefits to life. Consumers with a credit card backed by Mastercard can see, explore and access their card benefits through a photo-realistic AR experience.

"By leveraging an intuitive AR design, cardholders can now easily find and fully explore their benefits that otherwise might have been overlooked," Raja Rajamannar, chief marketing and communications officer at Mastercard, said in the press release.

App users will be transported to a 360-degree virtual environment, where a series of interactive portals brings their card benefits to life. Everything from Priceless experiences to safety and security benefits can be viewed via the app.

How the Mastercard AR Card Benefits Experience app works

  • Upon launching the app, cardholders will be prompted to scan their Mastercard to start the session.
  • Using their phone to scan the area around them, cardholders will see three portals, each one representing a different category: experiences, everyday value and peace of mind.
  • To explore a benefit area, cardholders can tap the related portal to launch a fully immersive 360-degree experience which brings that category to life. For example, peace of mind is represented by a spa and everyday value is a stylish home.
  • After clicking the portal, cardholders can use their phone to look around the virtual room and discover their benefits, which are each represented by a relevant item. Tapping on a set of golf clubs prompts a pop-up screen where a user can learn about and access the Priceless Golf benefits.

The app will be available in the app store (for iPhones) in the U.S. in the second quarter of 2020, with additional region and device availability coming later in the year.

Currently, Mastercard is the only card network with this capability — Visa, American Express and Discover don't offer a similar feature. Mastercard backs cards from Citi, Capital One and Bank of America.

Mastercard credit cards

Citi Double Cash® Card

  • Rewards

    Earn 2% on every purchase with unlimited 1% cash back when you buy, plus an additional 1% as you pay for those purchases. To earn cash back, pay at least the minimum due on time. Plus, for a limited time, earn 5% total cash back on hotel, car rentals and attractions booked on the Citi Travel℠ portal through 12/31/24

  • Welcome bonus

    Earn $200 cash back after you spend $1,500 on purchases in the first 6 months of account opening. This bonus offer will be fulfilled as 20,000 ThankYou® Points, which can be redeemed for $200 cash back.

  • Annual fee

    $0

  • Intro APR

    0% for the first 18 months on balance transfers; N/A for purchases

  • Regular APR

    19.24% - 29.24% variable

  • Balance transfer fee

    For balance transfers completed within 4 months of account opening, an intro balance transfer fee of 3% of each transfer ($5 minimum) applies; after that, a balance transfer fee of 5% of each transfer ($5 minimum) applies

  • Foreign transaction fee

    3%

  • Credit needed

    Fair/Good/Excellent

  • See rates and fees. Terms apply.

Capital One Savor Cash Rewards Credit Card

Information about the Capital One Savor Cash Rewards Credit Card has been collected independently by Select and has not been reviewed or provided by the issuer of the card prior to publication.
  • Rewards

    4% cash back on dining and entertainment, 4% on eligible streaming services, 3% at grocery stores and 1% on all other purchases

  • Welcome bonus

    Earn a one-time $300 cash bonus once you spend $3,000 on purchases within the first three months from account opening

  • Annual fee

    $95

  • Intro APR

    None

  • Regular APR

    19.99% - 29.99% variable

  • Balance transfer fee

    4% for promotional APR offers; none for balances transferred at regular APR

  • Foreign transaction fee

    None

  • Credit needed

    Excellent/Good

Terms apply.

 

BankAmericard® credit card

Information about the BankAmericard® credit card has been collected independently by Select and has not been reviewed or provided by the issuer of the card prior to publication.
  • Rewards

    This card doesn't offer cash back, miles or points.

  • Welcome bonus

    No current offer

  • Annual fee

    $0

  • Intro APR

    0% Introductory APR for 21 billing cycles for purchases, and for any balance transfers made in the first 60 days.

  • Regular APR

    15.99% to 25.99% variable APR on purchases and balance transfers

  • Balance transfer fee

    3% of the amount of each transaction

  • Foreign transaction fee

    3%

  • Credit needed

    Excellent/Good

Terms apply.

Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party.
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