Want to know how great leaders inspire? Start with "Why." It's what Steve Jobs, Martin Luther King and the Wright brothers did, according to Simon Sinek, an ethnographer and author of Start With Why: How Great Leaders Inspire Everyone to Take Action. It will help you develop more innovative products, market more effectively, and attract more loyal customers and employees. Watch Sinek's http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html (TEDspeech) on the topic.
