Let's face it, it's easier if someone opens a heavy door for you rather than pushing your way through it. Even better when it is opened by someone with clout.
Corporate leaders know the benefit of having someone with influence open doors for them and have dubbed those people sponsors. They are usually people who are several tiers above you and whose opinions are sought after. In the corporate world, their clout might translate into a promotion, choice assignment, or heightened visibility in the organization.
Entrepreneurs can make use of this same technique. Sponsors in the entrepreneurial world are investors, clients or a colleague in an industry organization. They use their clout to gain access to potential customers, investors, vendors and senior decision makers. Having the nod from a sponsor can help you solidify relationships with people and companies who can take your business to the next level.