PAID POST

Benefiting from barter

Trading goods and services makes use of excess inventory and capacity while preserving much-needed capital.

Sixty-five percent of Fortune 500 companies and almost a third of all small businesses in the U.S. are involved in some form of bartering says BarterNews Weekly. Barter can feel very "behind the curtain" for a lot of small business owners who don't know the ropes. A popular misconception is that you are doing business on a buy-and-sell basis with the same company — in other words, "You give me this, and I'll give you that."

While that can happen, most barter is conducted through a barter exchange, where you receive barter credits for what you are selling, which can be applied toward acquiring anything from catering and golf balls to dental benefits and advertising.

More Small Business Tips

Productivity & Growth

Mentorship

Innovation

Fearlessly Forward

Advertiser Content
This page was paid for by CFTC. The editorial staff of CNBC had no role in the creation of this page.