Too many people sugarcoat it, when the truth is that coming up with great ideas and acting on them is hard — really hard. Phil McKinney, author of Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation, believes that the real problem is that we're teaching people to ask the wrong questions about their businesses.
What are the right questions?
Here are four that McKinney recommends, which may alter the way you perceive your customers, your products, and your company's direction:
- What are the rules and assumptions my industry operates under? What if the opposite were true?
- What will be the buying criteria used by my customers in five years?
- What are my unshakable beliefs about what my customers want?
- Who uses my product in ways I never anticipated?