You know all about going against the crowd – you chose to become an entrepreneur when traditional thinking told you to stick with a secure 9-to-5 job. To make that life-changing decision you did your homework, encouraged the input of others, embraced counsel from those you admire, and honored your own passion. As you look to reinvent products, services and processes, use this same blueprint to help you move forward, understanding that sometimes, conventional rules are meant to be broken.
