Jessica Alba

Benjamin Wachenje

Title: Actor and co-founder, The Honest Co.

Born: April 28, 1981, Pomona, California

Education: Claremont High School, Claremont, California

Early Marker: Offered to act in a movie for free to raise money for AIDS charity Amfar in 2005.

Big Idea: Providing home-delivered all-natural cleaning, beauty and baby products.

Wave of the Future: Green retailing, sustainability

Latest Special Reports

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    CNBC Upstart 100 is a new original list of the bright young startups poised to become the great companies of tomorrow.

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CNBC25: Rebels, Icons and Leaders