Jessica Alba

Benjamin Wachenje

Title: Actor and co-founder, The Honest Co.

Born: April 28, 1981, Pomona, California

Education: Claremont High School, Claremont, California

Early Marker: Offered to act in a movie for free to raise money for AIDS charity Amfar in 2005.

Big Idea: Providing home-delivered all-natural cleaning, beauty and baby products.

Wave of the Future: Green retailing, sustainability

Latest Special Reports

  • Innovative female entrepreneur examining prototype

    In an era of rapid technological advances and demographic change, how do legacy companies adapt, innovate and evolve? CNBC Evolve features iconic global companies and executives who are embracing change and transforming for the future.

  • Invest in You: Ready. Set. Grow. is focused on improving Americans’ money knowledge of saving, spending and investing.

  • All the tools you need to navigate the financial challenges of planning and paying for college.

CNBC25: Rebels, Icons and Leaders