Lyndon Rive

Benjamin Wachenje

Title: Co-founder and CEO, Solar City

Born: January 22, 1977, Pretoria, South Africa

Early Marker: Founded Everdream in 1998 to provide IT support services to small businesses, sold to Dell.

Big Idea: Solar City, backed by Rive's cousin Elon Musk, is largest U.S. provider of solar energy systems to homes and businesses; uses group buying to lower installation costs.

Wave of the Future: Sustainable economy/green energy

Latest Special Reports

  • In a world of big box retail and e-commerce, successful business owners are taking new paths to Main Street success.

  • Covid-19 is expected to be with us for years even if the colossal investment in treatments and vaccines eventually manages to contain and control the global pandemic. The world will look dramatically different in its wake. As businesses begin the shift from crisis mode to planning for the lasting impact of Covid, CNBC’s journalists will hunt for cases of companies and industries taking a leading role in shaping Our New Future.

  • Traders and financial professionals work on the floor of the New York Stock Exchange.

    CNBC’s financial reporters weigh in on what every investor needs to know when it comes to companies' earnings reports.

CNBC25: Rebels, Icons and Leaders