Marissa Mayer

Benjamin Wachenje

Title: President and CEO, Yahoo

Born: May 30, 1975, Wausau, Wisconsin

Education: BS in symbolic systems, MS in computer science, Stanford University

Early Marker: Joined Google as employee #20 and first female engineer

Big Idea: Arrived from Google after a pivotal 13 years there to turn around flailing Yahoo, which she is starting to do with a strategy of buying start-ups, streamlining existing product lines, and bulking up engineering to create new applications to offset a declining share of the search market and the eroding margins in its ad revenues.

Wave of the Future: M-economy, App-economy

Latest Special Reports

  • Financial advisors stress that now is the time for investors to get serious about year-end financial planning checkup.

  • The Edge explores the limitless potential of innovation.

  • senior couple on beach

    A fixed-income strategy is key for investors who are retired or are approaching retirement. This special report details the range of tools and strategies used to manage a fixed income portfolio.

CNBC25: Rebels, Icons and Leaders